Cakes and pastries demand first-class presentation, not least in the food retail sector. One of our customers had an idea that they’d come across in London, but according to producers in Sweden, it could not be produced at the prices required. We developed the entire design approach, found a supplier who shared our sense of innovation and – hey presto – production of a totally new range of blister packs was up and running, increasing sales of cakes and pastries by 15%.